For brokers · Pre-enrollment education plan
Prepare your clients' teams before enrollment opens
Employees rarely ask for long-term care coverage — most assume Medicare or health insurance already covers it. This plan gives your employer groups about three months of product-neutral education first.
Why education comes first
The need is common, and the facts are widely misunderstood
Many families first learn how long-term care works during a health crisis. A short series sent by HR — a sender employees already trust — closes the gap between concern and understanding before anyone is asked to decide.
of people turning 65 will need long-term care services at some point
of people under 65 require some form of long-term care services
family caregivers also hold a job
Sources: U.S. Administration for Community Living; AARP and National Alliance for Caregiving, Caregiving in the United States 2025.
How the program works
We write, HR sends, the broker partners
Your client's HR team
- Sends each email from a named HR or benefits leader
- Sends both survey links and one email about every other week
- Uses their normal email tool: Outlook, Gmail or their platform
- Offers a printed copy to employees who can't use email or links
HollowtreeLTC
- Supplies the surveys, ready-to-send email copy and resource links
- Shares anonymous survey results with HR and the broker
- Provides the on-demand webinar that opens enrollment
- Runs enrollment and the separate enrollment materials
Timeline
About four months from first survey to enrollment
Each email takes about two minutes to read and answers one question employees are likely to have.
| When | Step | What it does | Email copy |
|---|---|---|---|
| Week −1 | Interest survey Introduces long-term care basics, gauges concern and interest, and collects employee questions. | Introduces long-term care basics, gauges concern and interest, and collects employee questions. | |
| Week 0 | Launch note Explains why the employer is sending the series. | Explains why the employer is sending the series. | |
| Week 1 | What care means Is long-term care the same as medical care? | Is long-term care the same as medical care? | |
| Week 3 | Who pays Will Medicare or health insurance cover it? | Will Medicare or health insurance cover it? | |
| Week 5 | What care costs What could paid care cost where I live? | What could paid care cost where I live? | |
| Week 7 | The family effect If I needed help, who would provide it? | If I needed help, who would provide it? | |
| Week 9 | Demand and supply Why may access become harder? | Why may access become harder? | |
| Week 11 | Four planning questions What do I want to protect and control? | What do I want to protect and control? | |
| Week 13 | Personal readiness What should I know before enrollment opens? | What should I know before enrollment opens? | |
| Week 14 | Post-education survey Measures what employees learned and how ready they feel to review a benefit. | Measures what employees learned and how ready they feel to review a benefit. | |
| Week 15 | On-demand webinar Future Independence Planning: reviews the planning questions and the available benefit. | Future Independence Planning: reviews the planning questions and the available benefit. | |
| Week 16 | Enrollment opens Separate materials explain the benefit, costs, eligibility and deadlines. | Separate materials explain the benefit, costs, eligibility and deadlines. |
Surveys and webinar
Listening before and after the series
We supply the surveys, ready-to-send email copy and resource links
Interest survey
A short educational survey that explains what long-term care is and who pays for it, then asks how concerned and interested employees are and what questions they have.
Post-education survey
Measures what employees took from the series and how ready they feel to review a benefit, repeating three questions from the first survey for a before-and-after comparison.
On-demand webinar
A pre-recorded webinar covering care needs, family considerations, funding options, and the available benefit.
Both surveys are anonymous, ask only for the company name, and take about three minutes. Results are reviewed in aggregate. Completing a survey does not enroll anyone in coverage.
Questions about the plan?
Book a meeting with your HollowtreeLTC broker
Pick a time that works for you and we'll walk through the plan, the surveys and timing for your group.
Michael Engelhart
Book a meeting